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We're a healthier, quick . Weve been in partnership with them for over 10 years now. 908-236-0277. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. We can go to camp, we can be counselors. Charles is directly responsible for selling more than 800 franchises during his tenure. Those interested in becoming a franchisee should have $125,000 in liquid assets and a minimum net worth of $350,000. As a 35 year veteran of the restaurant and franchise industry, I have always been fascinated by the challenges, risks, rewards, and day to day "work" a CEO faces when first taking the helm of an ongoing franchise organization. We gathered that feedback and used it to set goals and action plans for the company. 1117 Perimeter Center West, Suite W200 770-580-2333, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023, Tropical Smoothie Cafe Propels Franchise Momentum in Q3. Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. 26, 2021. The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. Tropical Smoothie Cafe CEO Charles Watson Tells Us Everything About The Franchise - Exclusive Interview. Successfully taking the reins on an existing franchise company can be a daunting task, but in the case of Charles Watson, he continues, as their franchise website claims, to create waves for a brand that started on the beach. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. Tropical Smoothie Cafe has relationships with third-party sources which offer financing to cover the following: startup . Fixed: Release in which this issue/RFE has been fixed.The release containing this fix may be available for download as an Early Access Release or a General Availability Release. Saturday 31st December 2022 (New Year's Eve) 10:00pm til 4:00am. So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Then I was our chief development officer and Ive been our CEO for about three years now. Costs can vary by location and the average cost is $370,000. It is the food. New York State Disclaimer: This advertisement is not an offering. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. Its tough. 2~10() . But I would tell you that what has ultimately driven this brand is our franchisees and it is our culture, right? "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. And its the high quality food. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. And so I dont know. It posted its ninth consecutive year of positive same-store sales, with 2020 same-stores up 7.5%. This process only helps our individual franchisees and their bottom line, respectively.". Were finding ourselves in an environment where people want speed. John Joseph Dallier, 61, passed away suddenly at home after severe health complications. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. I write about the franchising, restaurant and food services industry. Im a football lover. On the other hand, its hard to beat a plate of spaghetti. Right next to that is our relationship with our Franchise Owners. Its the high quality ingredients. Here's how CEO Charles Watson did it. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Show all. If you dont have a good product, it doesnt matter. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. When our franchisees are successful, the brand is successful. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. If its not run-of-the-mill bland food, we want to bring a little bit of a culinary experience to quick casual, and still provide convenience, and value, and all those kinds of things. As reopening guidelines are being determined, we plan to move forward with an abundance of caution. I think all natural, whole fruit, and the ability to substitute while also having some really great baseline recipes that we have out there. So Ive got to get them in while I can. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. 770-580-2333 I would say Im absolutely not opposed to being in all 50 states. Were implementing a new point-of-sale system that acts as a hub and enables all third-party delivery, white label delivery, online ordering, etc. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. . Well, we just talked about Camp Sunshine and we have a smoothie called the Sunshine Smoothie that is orange and mango based. jdoe@tropicalsmoothie.com), which is being used by 23.3% of Tropical Smoothie Cafe work email addresses. shin numbness after acl surgery; first friday phoenix vendor application; benton high school baseball roster; surprise message link for boyfriend 770-580-2333 And so were going to really get to focus there. There are currently 913 franchised locations and 1 company-owned restaurant. We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. He is a general assignment reporter and has covered a range . Ill start with the fact that I believe that convenience is king. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. So that was helpful! Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. No Place Like Home: Home Service Franchises Enjoy Continued Growth During Times Of Financial Difficulty, Little Caesars Pizza Franchise Set To Relaunch In The UK, The Importance Of Having A Franchise Exit Strategy. NET WORTH * LIQUID CAPITAL/CASH . A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "It's inspiring to be part of the growth that Tropical Smoothie Cafe has . So I was compelled to ask Mr. Watson his thoughts on the pandemic and the company's response. And so I think thats only going to fuel our continued growth going forward. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. There is no assurance that you will do as well. I think the biggest shift will take place for those restaurants that can't be open right now. So in cities where you see a lot of brand-awareness and a lot of units, we will have moved into the core center-city demographics, but we typically work outside in. Mark serves on the board of the Institute of Certified Franchise Executives. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Occhiogrosso: What are some of the additional support initiatives you put in place for your franchise community during the pandemic? Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Not the Charles Watson you were looking for? New York State Disclaimer: This advertisement is not an offering. What is behind the companys rapid growth and impressive success (which, according to a company spokesperson, sawyear-to-date same-store-sales increase by 38% in recent quarters)? . Watson:"We were in a good place! So that was helpful! Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. For me, my entrepreneurial passion really came from my parents. Atlanta, GA 30338 Tropical Smoothie Caf currently has over 800 locations nationwide. The fact that nearly 60% of all new Tropical Smoothie Cafe units are opened by existing franchisees underscores the franchise owner's satisfaction with the concept, the company, and it's leadership. Whats your favorite cuisine outside of Tropical Smoothie? See where were looking to grow to meet the incredible demand. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. If you dont have a Tropical Smoothie Cafe near your home yet, just wait a bit. And the other misconception, whether you think its uber healthy or not so healthy, is that you, the consumer, the guest have all the choice in the world. Without our franchisees, committees, and council, I simply could not do this job. Mr. Watson was appointed the CEO position of Tropical Smoothie Cafe in December 2018. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". Are there misconceptions about smoothies you want cleared up? It is for information purposes only. I think the biggest shift will take place for those restaurants that can't be open right now. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. New York State Disclaimer: This advertisement is not an offering. Get Verified Emails for 1,980 Tropical Smoothie Cafe Employees. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. See where were looking to grow to meet the incredible demand. Players MAY win multiple prizes in a. He has been the Chief Development Officer since 2015 and directly responsible for selling more than 800 franchises during his tenure. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. This information appears in Item 19 of our Franchise Disclosure Document. We have very dedicated franchisees that just go out there and drive the business every day. The offering is by prospectus only. Were now seeing a big acceleration in the business in 2021, much of that is attributable to our franchisees, really working hard to stand up digital channels. This information appears in Item 19 of our Franchise Disclosure Document. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". *$1,009,803 System Wide Average Net Revenues. Without our franchisees, committees, and council, I simply could not do this job. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". Mark serves on the board of the Institute of Certified Franchise Executives. "As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. January 21, 2010 // Franchising.com // Destin, Fla. - Tropical Smoothie Caf, a tropical-themed smoothie and sandwich chain with more than 285 locations, announced today that Charles Watson has . Mark serves on the board of the Institute of Certified Franchise Executives. We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. Watson: "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). Tropical Smoothie Cafe on Thursday said it has named Charles Watson its permanent CEO as it works to grow into a $1 billion company within five years. See where were looking to grow to meet the incredible demand. Related Posts. And that really got us down this road of: What is our purpose? From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. Call now and speak to a franchise development leader. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. The offering is by prospectus only. You know, this is terrible, but Ive never gone through a pandemic before obviously, and I would have to say Im pretty pleased I think we did a very nice job during 2020, we opened 99 new restaurants. We have three tenets in how we serve our Franchise Owners. And so I think were right on pace. And we actually drove our comparative sales versus 2019 by 7.5%. The first thing is to be a business partner. As their franchise website states: "Tropical Smoothie Cafes menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. You may opt-out by. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Tropical Smoothie is a Georgia-based company that owns and operates a chain of restaurants serving smoothies, sandwiches, wraps, salads and soups. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. 5 Questions with Tropical Smoothie CEO Charles Watson. Your results may differ. How Much Do You Make Owning A Tropical Smoothie. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. So more knowledge about our great food offerings is something that I would change a little bit. ATLANTA, Nov. 10, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, the fast-growing national franchise brand known for its better-for-you smoothies and food with a tropical . While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". And if you do that well, then your top-sellers, sometimes you beat them. I love those states, [but] those are not really key states for us at this point, our big bastions out west are Las Vegas and Phoenix. *$1,009,803 System Wide Average Net Revenues. Tropical Smoothie Cafe's primary competitors include Del Taco, Jack in the Box, El Pollo Loco and 19 more. Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "We were humbled by the incredible response to the 200,000 smoothies our franchisees donated to frontline heroes nationwide. Weve implemented various franchisee support initiatives, including decreased royalties by 50%, ongoing support with PPP loans and real estate deferrals and abatements, rolling out curbside delivery systemwide, deployed hyper-local marketing strategies to drive business within a 12-mile radius of cafes, among many others. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. What was your plan for the first 90 days? I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. So that would be my thoughts. It's almost all you need to know about the results of Mr. Watsons work and commitment to the franchisees. 5 free lookups per month. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. Occhiogrosso: Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? What are some of your interests outside of work? Interested Tropical Smoothie Cafe franchise candidates should have business experience, along with a minimum net worth of $350,000, which includes $125,000 in liquid assets. I try to pass along that spirit and advice to others. Skip to main content Call now and speak to a franchise development leader. One of the biggest expenses seen in the income statement is $12 million spent in . Chipotle chicken flatbread. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. Sure. I lean into that so that our employees can feel good about what they do.. wills o' nats last of the summer wine. Opinions expressed by Forbes Contributors are their own. Although I did not want to focus on COVID-19 in this interview, it is difficult to ignore its impact on the restaurant community as well as franchisees in general. Tropical Smoothie Caf works to keep its momentum. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Knowing that those essential workers are not only in the healthcare fields, weve also extended our giving to grocery store, warehouse and post office employees. Passion and brand vision continue to guide the way. Occhiogrosso: What is the mission and goal of the company over the next few years? What is something you wish more people knew about the chain and its products? Smoothie King to Open More Than 100 Stores in 2023 February 3, 2023 Crisp & Green Inks Largest Multi-Unit Deal in Company History with 40 Units Sold February 2, 2023 Dine Brands International Expands with Dual-Brand Locations in the Middle East January 31, 2023 In 2018, when I was named CEO, we had more than 720 locations open nationwide. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Outside of smoothies, whats the top-selling non-smoothie product? 1117 Perimeter Center West, Suite W200 Such filing does not constitute approval by the Department of Law. NET WORTH * LIQUID CAPITAL/CASH . Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. I think the world would be a little bit of a better place if we all kept that in mind. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. We set company-wide strategic imperatives around these issues immediately.". Tropical Smoothie Cafe CEO Charles Watson admits that his brand isn't always at the leading edge when it comes to technology innovation. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. And what we were able to do is to take a smaller organization that was scrappy, just like Tropical Smoothie Cafe, and really build their endowment and really serve a lot of families. No credit card required. Watson has more than 10 years of experience with Tropical Smoothie Cafe and led our franchise development efforts since 2010. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. What was the condition of the company before you were named CEO? In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. In 2018, when I was named CEO, we had more than 720 locations open nationwide. charles watson tropical smoothie net worth Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality."