Broadcast radio is a highly formatted media type. Conal Byrne is the CEO of iHeart Digital. Youre doing ad injection into the feed? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. Google and YouTube are awesome. All of our attention is on audio now because of podcasting. Most of them are like, Facebook wont give us the time of day. You just saw it happen. Best Ron Burgundy Podcasts (2023) - player.fm Do you even talk to them, or are you just like, Screw it, take my RSS feed? It thrives when it is a widely distributed medium. You brought up SEO. We run billions of podcast impressions in a month to promote our own shows and our partners shows. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. Wheres the tension there? iHeart does a lot of new things. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . This is what they do really well. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. Those companies are also struggling. He only came on here to pitch the app. The Ron Burgundy Podcast. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers There is a product lead; Uta Knablein is our chief product officer. I just get a little bit defensive or protective about the other 3,000 shows. It was the only time Ive ever gotten a call from somebody. No. Everything, I promise you, is simpler than you think. Everybody in this room has worked damn hard for the last 20 years to get to this point. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. Our marketing people are here, youre very good. In podcasting, it is fundamentally different. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. Dermot Murnaghan signs off from Sky News by referencing Anchorman film If its a jump ball, Id love them to use the iHeartRadio app. We do all kinds of advertising models with Malcolm and his team. It didnt go well for him either. The Ron Burgundy Podcast is back! We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. Its redemption codes and URL codes. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. To put it simply, we have a platform. Bob Pittman can buy Stuff Media and say, You know what? Ill give two answers. The Ron Burgundy Podcast - Podcast Addict Weve arrived. The Ron Burgundy Podcast Season One Trailer. Anchorman's Ron Burgundy Gets His Very Own Podcast - Vulture And that will lead to conversion for something else for you? A friend told it to me a year or two ago. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. I dont have it candidly on a P&L anywhere. Theyre killing it right now. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . I dont know that well have a big reveal. Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. Even Decoder is bad at marketing; this is as much marketing as weve ever done. That was my next question there. I dont predict what we might get. I have a card here that says NFTs on it. iHeartMedia Launches Podcast Brand Safety Tool Powered by Sounder with This is a split, right? Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. The second reason is parallel pathing. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. Anchorman (film series) - Wikipedia I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. People trust podcast content more than they trust what they see on social media by like 60 percent more. Im open to video. We're the Film Fanatics. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. Is that part of your business affairs team, just selling the IP out? One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. We have experimented with Jun Group across the years. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' - YouTube We may not have liked it, but there usually was a problem getting fixed. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. Its what we do. Its a massive amount of the stuff we take in and that we call the media. I dont think this is wishful thinking. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Its also how we got here. You can feel however you want about it, but we all did it. You get to pick two. In podcasting, I think he realized, I dont have to pick. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. This is obvious at this point. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? Im very interested in the derivative work potential of podcasts. Do you care? We taped this episode live at Hot Pod Summit. How do you think about audience acquisition then? 246 episodes totalling 170 hours, 51 minutes. The oldest one, Pierce, is 17. I fell in love with this medium 10 years ago. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. Do you offer rev shares to your creators? And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. In some part, because of what Apples moves are, but its getting harder. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. No Longer So. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. Season Three of "The Ron Burgundy Podcast" Is Finally Here! Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. Wonder Media Network's Award-Winning Women's History Podcast "Womanica Carolina Barlow: Co-Host, Writer, and Producer. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. So now its digitally infused, data-infused listening that they can target digitally. Washington state rescue mission sues over hiring restrictions, says It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. We give a ton of in-show podcast promotion as well. We all did it. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. Josh and Chuck have you covered. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. The truth is, audio all-up is a third of all the media we consume. Its just a disconnect. We wanted access to that to shout really loudly about the stuff we were doing. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. Everyone does it. Hello, my friend. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Are they yours if theyre subscribed in Spotify? Perhaps its because there is nothing broken in the distribution and monetization model today. No credit card needed. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. One San Diego legend joins another for the definitive interview with the San Diego Chicken. 2023 Vox Media, LLC. I just keep hearing the trailers and it sounds godawful. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. Like you said, yes, targeting is getting harder for digital social media platforms. We also co-own a company with Will Ferrell. Don't act like you're not impressed. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. We basically built an academy where once a year we grab eight or 10 people. Glass-walled conference rooms where they just come up with funnier promo codes? Then, up and coming Tim Heidecker joins him. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. We tell stories through human conversation, more than anything else. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. The marketing team is like, What are you doing?, Yeah. UK News Published: Mar 1, 2023. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. Ron Burgundy Is Getting a Podcast - IGN We will avoid, at almost every turn, simplicity. Im building up to it. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. The Ron Burgundy Podcast: Hard Questions - YouTube Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. The Ron Burgundy Podcast Is Here And It's Glorious And A - Forbes Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. These are objective truths. Live it up. No, for real. See omnystudio.com/listener for privacy information. The Ron Burgundy Podcast - Listen Notes We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. They want to do a really good job. And the other is really edgy, innovative audio drama. Radio is a more ruthless industry than podcasts. In the podcast, she . Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. It has been a player in the audio space across multiple kinds of distribution for a long time. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. Ill give you an example of a show. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. Really, really terrible. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. Reviews. Reviews. Monocle 24: The Foreign Desk: Explainer 355: Ron DeSantis vs Disney Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I struggle to see something broken with this. A million monthly downloads or more is a ton. The Ron Burgundy Podcast: Dr. Lucy Jones on Apple Podcasts I feel like its still a thriving business. Its finally arrived. Inside iHeartMedia, its an audio company. The things youre describing dont always happen, right? Fast, cheap, and good. It has been fun, if nothing else. God DAMN that Ron Burgundy podcast sounds awful. : r/podcasts - reddit Hes going to start this journey now of trying to get into college. Let Me Off at the Top! - San Francisco Public Library - OverDrive I think its real. You should subscribe to it. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. All I say to them is, This is no longer an experimental bucket of marketing. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. This is the org chart question now. But no, youre spot on. The Man, The Movie, The Podcast! The Ron Burgundy Podcast - Listen on Play Podcast The creator and the ad-serving publisher, in our case, are in total control. Ill answer it this way. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. We're all in a glass case of emotion. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Hollywood is a difficult, complicated industry, its nothing new to say that. The NFL is very similar. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . That definitely helps, so we jumped in. Two really different examples. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. First of all, search engine optimization, period, is a version of what youre talking about. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its that whole waterfall versus agile thing. The newest mass-reach media just happened, and it is called podcasting. Eighty million Americans a week listen to podcasts. I told you it was all about org charts, and Im not even to the org chart question yet. We also have a digital marketing team, I forgot that in the org chart. It has brought in underrepresented creators like nothing else weve done. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. Walk us through what that actually means. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. This is the only room where you can say that and people perk up. True Crime-The Ron Burgundy Podcast - music.amazon.com One of these cards literally says, What is your org chart? That is my whole brand. Sometimes these restructures are a little bit fake. It made it the medium that the internet promised creators it would give them but hadnt yet. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. That got its own set of executive producers out of LA who shepherd the NextUp program. I dont see a reason. Big Money Players and iHeartPodcasts. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. We need certain things to calm down and other things to end. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. The problem it was solving, the price point was undeniable, it made perfect sense to me. It was a smart move on their part to buy a company like HowStuffWorks.com. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. Abs are sure to get a workout from the contagious humor. Which one of your children is the business affairs group? Into the whole thing? Eighty million a week is the more interesting stat to me. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. The Ron Burgundy Podcast: True Crime, 'A Star Is Born,' & More - iHeart Every single question is about org charts. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. The standard Facebook line is, Okay, youre going to find your customer. You got it. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. Facebooks interest has grown and waned and grown a bit on podcasts. This is like a $1,000 CPM host-read ad right here. The culture is not preserved; the nimbleness is not preserved. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Is this a thing you want to do? Will Ferrell has started a podcast as the character he played in the movie of the same name. Here is your reach extender. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. Yes. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Well do standard, straight-up, quick-turn, host-read ads. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We tend to think and work sequentially. Introducing: The Ron Burgundy Podcast Season 5 The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. Oddly, no. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development.
Jay Shah Net Worth 2021 In Rupees, Articles I