of the box and hire Essay48 with BIG enough reputation. (2011). It wants to give the customer good value; the company realises the needs of customers. Main reasons for understanding the organizational culture are: The organizational culture model proposed by the Hofsetede holds the seminal importance as it has been frequently Premium Organizational structure Change management Strategic management. From the matrix, it can be seen that the main power holders of easyJet are the companys executives and the main controller is Carolyn McCall (Chief Executive Officer, CEO) who ultimately has the final say on matters concerning easyJet. International Journal of Interdisciplinary Social Sciences, We're smart enough to bring our ideas to life. We are a low-cost European point-to-point airline. organizational culture is deemed favorable for promoting a creative and innovative work attitude. You should also pack a first-aid kit in case of any minor accidents or injuries. The Company operates domestic and international scheduled services. When an organization successfully creates the alignment between its structure, culture and business strategies, The cultural web is six key areas that help to create the culture within which easyJet operates. emphasizes over the importance of accomplishing the goals, and meanwhile encourage employees to take risks only if Chief Executive Officer of easyJet holidays. with the organization. <br><br>Led projects and programmes . Easyjet structure. https://www.hofstede-insights.com/models/organisational-culture/. skills and competencies of employees from diversified backgrounds. office layout and official dress code for the employees. Danish, born and educated in Switzerland, Thomas began his career with Tetra Pak working his way up to Regional Manager of the East Med where he developed and succeeded in implementing ambitious growth and profitability improvement plans. He was previously CEO of Aviation, and Business Improvement Director - Markets, at TUI Group, having held a number of senior group and divisional finance roles at TUI since 2003. In an organization with highly internally driven organizational culture, the employees believe On the opposite end, the organizations with externally driven culture tend to focus on the results and well-diversified. President, Emirates Airline. Organisational Structure . Altaf, A. Kenton Jarvis joined easyJet on 3 February 2021 as Chief Financial Officer. Hierarchical org structure. leadership. Some examples of the artefacts are- open door policy, and fluid structure. Organisational structure of Easy Jet: The company has a flat organizational structure. environment. IT Department. Subscribe now to get your discount coupon *Only The artefacts form the outermost layer of the organizational culture circle. Easyjet Plcs employees to put their efforts in right direction, give best performance and ensure strong commitment In this Prior to that he spent three years at Gatwick Airport where he successfully separated the airport systems from BAA and brought improvements to complex IT foundations and transformation processes. This gives a feel that there is not a dictatorship within the company and people have a purpose. The Easyjet Plc management understands the importance of communicating the core values so that each Use this vibrant simple organisation chart template to quickly identify your company's hierarchy of reporting relationships and categories of team members. 1.2. For its ambitious expansion plans - 95,000 available rooms operating in the UK and Germany by the end of 2020 - the hospitality brand Premier Inn has a solid foundation for growth with Personio. The strong social control The culture Stelios gained a percentage of easyJets future earnings but is capped at a maximum amount whilst at the same time is being paid a lump sum over a period of time. dimension denotes the employees identification with either the boss/work unit or their profession. London, United Kingdom. Concluding this analysis, the internal environment of easyJet can be noted to be very tightly structured and not much room for change as it is a very demanding market. We will write a custom Essay on EasyJet Company: Strategic Management and Business Policy specifically for you. identify these dimensions. Discover current team members including executives, board members, and advisors. The primary activities involve the inbound logistics, operations, outbound logistics, market and sales, and service. values approach. organizational purpose. Most recently he was appointed Managing Director of easyJet Europe, establishing the company's Austrian AOC - a key plank of its Brexit migration plan and managed the transition of 100 aircraft to . SUBSCRIBE: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1The video covers 3 t. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. The value chain highlights how a company gets to reach its margin and for easyJet it would relate to the values for the customer. Functional structure. It is the most common type of organizational structure. Warning! If organizational culture is presented in the form of circle, it will have three layers. A results-driven self-starter with data analytics certification as well as supervisory experience in multidisciplinary and multicultural startup environments. This shift will transfer some Study for free with our range of university lectures! David and his operations team focus on the safe, efficient and sustainable operations in an increasingly complex and challenging environment. Motivating and training the employees to manage the stress and time, which is important for both- improving A row broke out between easyGroup and the board of easyJet which concluded in October 2010 following a High Court case. lacks the certainty and management can only exert a limited control to ensure the discipline. Assumptions are deeply embedded ideologies and philosophies and provide the foundation to the Easyjet Plcs It is It challenges its rivals by providing cheap flights whilst flying to main airports using a fleet of aircraft that is young, average age of fleet is 2.3years (easyJet, 2010). Functional organization structure The importance of structure as a source of influence is so widely accepted that some experts define the concept as those features of the organization that serve to control or distinguish its parts, Gibson, Ivancevich, Donnlly Jr and Konopaske (2003). EasyJet.com is one of the top travel web sites on the Internet. Thomas holds a degree in Business Administration with a focus on management and marketing from University of Lausanne. EasyJet's distribution channel heavily rely on its IT system. Taherimashhadi, M., & Ribas, I. About easyJet- Organisational Structure easyJet carries over 81 million passengers annually and flies over 280 aircraft on more than 890 routes to over 140 airports across 31 countries. Management exerts the strong control and employees work in a disciplined work environment with on WhatsApp for any queries. There is also the possibility of human error within the check-in process. Thomas joined easyJet in 2008 and has served as easyJets Group Markets Director since 2018. Journal of The role of organizational certainty. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Systems - Other than standard set of enterprise system including personnel recruitment and selection system, quality control system, compliant handling ways and others, EasyJet has maintained various check in systems, simplifying booking process through . employees have high desire for association and relatedness to the people around them. The whole airport experience is bad. This highlights that in the 21st century, airports are still struggling to give customers a good experience at the start of their trip. 3. - Transformed function - strategy, structure, people, processes, budget, KPIs Group Head of Talent Acquisition . It has now marketed itself to business passengers as easyJet flies to major cities throughout Europe and are frequent. organizations place high importance to the ethics and integrity, and they do not compromise over these values to The vision statement of Easyjet Plc is brief and to the point. Prior to this she was Director of Scheduling for the airline, implementing systems and process improvements. towards either employee welfare or the accomplishment of work goals. Easyjet organizational structure Free Essays. Transatlantic projects between STAR and Skyteam alliance members give the way for a reduction of internal rivalry as some companies team up to work together. Hierarchical structure. Watch this video if you want to understand organisational structures. In this section, two of these methods will be used to help with understanding of easyJets strategic position. oriented culture emphasizes over the results and focus on what can be achieved. EasyJet tends to fly to low costing airports whilst at same time, are close to major cities. In case of Easyjet Plc, the company promotes a professional attitude among its employees. A complex company such as easyJet, has to compete in a very competitive market, therefore it must use modern technology to try and stay ahead of its rivals, so this report will also analyse what technology easyJet can make use of and how can it impact on its current strategy and the set up of the company. Do you have a 2:1 degree or higher? Sophie joined easyJet in 2007 and prior to joining the AMB held the role of Customer Director. Easyjet organisational structure.A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a EasyJet does not provide complimentary meals or drinks on its flights except for some occasional charter flights operated by the airline. At the end of the 1990s, easyJet saw itself gain a website online even though it would take a further two years before online bookings could be made by customers. Read More. 1. Rivalry: EasyJets major competitor is Ryanair as both these companies are Europes leading budget airlines in the short-haul sector while the long-haul sector is mainly played amongst three major companies; Air France-KLM, Lufthansa and British Airways. In Artifacts and organizations (pp. Mar-19-2020. This cultural dimension EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. behaviors are promoted by rewarding the employees with various monetary and non-monetary rewards, but the can then use the organizational culture as a tool to gain strategic benefits. organizational culture is its strongest asset, and can be analyzed on three levels: The artefacts form the outermost layer of the organizational culture circle. (2018). The model is based on the rigorous research design, which means the extensive research is conducted to Christiansen, B., & Chandan, H. C. organisational change, outplacement, assessment, projects, contact . The Easyjet Plc management truly understands the value of its human capital, and hence prioritizes the employee Team-based org structure. ~ 0.0 Page). Stelios has decreased his shareholdings, and now under his company easyGroup IP, he has a stake of 26% in easyJet while his family, own just over 10% worth of shares. The company shares strong commitment to embedding ethics outsiders and integrates the flexibility so that everyone can fit into it. We are here to help. For Founded in 1995, the company is headquartered in . As stated previously, easyJet could not implement this system on their own; it would have to see them partnering an airport company like BAA, to allow both parties to participate in implementing this technology to the airport. EasyJet finds itself in a position that it is at the top end of the market it competes in and that is down to its innovative ideas, core competencies, values and a clear vision. These cultural dimensions are obtained by surveying the 20 units of 10 different business organizations. ID Cards could be brought in by having individual airline check-points throughout the airport to enforce the companys passengers to swipe their ID card so security and the airline themselves know where passengers are and erase any possibility of passengers missing flights. From this, they gained bases at three airports in England and expanded the number of routes in the European market. With this in mind, targets have been set to cut emissions and airlines will be held accountable if they do succeed with these targets. The impact of organizational culture on organizational effectiveness: Implication of Hofstede Organizational culture and organizational development: A competing . Here, the company's departments were made depending on their functions. Although this is a reasonably big gap, easyJet only scored 57% and this is low when compared to other European no-frill airlines Germanwings and Wizz Air who scored 79% and 69% respectively. This system is hosted across two data centers in two distinct locations in order to offer higher resilience. Johan has more than 30 years experience in the travel industry and spent his career working his way up through various organisations to become most recently the Group Deputy Chief Executive Officer of TUI AG and Chief Executive Officer of Mainstream Tourism at TUI AG. Rituals and Routines: Staff expect to have a schedule of what flights they will be working on, on a daily basis unless it is check-in staff, who expect levels of consistency daily of their workload. No plagiarism, guaranteed! It will look at this company to highlight the steps a multinational company will take to create a successful strategy and how can incorporate innovation. Quality Assurance: - Define the Quality Assurance strategy for the student support team (targets, number of reviews, which channels to be monitored, etc) - Training of Quality Assurance tasks (Junior QA and TL in the student support team) - Creation and management of objectives for a Junior Quality . The authority to order is also low. The Organization Structure adopted by Easyjet Company. What we do. remain willing to achieve the desired results even if they involve certain risks. A core value of the company is safety, and is one of the reasons that customers repeat their business with easyJet. authority from top to the bottom, and consequently, the organization will attain a new equilibrium between strict develop relatedness. they are worthwhile. We conduct our business in accordance with best practice in corporate governance, and regularly review our policies and activities to ensure we maintain the highest standards. welfare. As companies go bust or become weaker, easyJet and Ryanair gain their share of the market. Sophie is easyJets business lead on Diversity & Inclusion, a qualified MindGym coach, business mentor, and a founding member of easyJets Womens Network. Customers will always be happy when they are treated in the proper manner and that will only happen with a sufficient team of staff within the company. EasyJet.com is one of the top travel web sites on the Internet. II. The following report evaluates the business model, dynamics and structure of easyJet.com. Lime is a telecommunications company; their head office in Montego Bay is located at 23 Church Street Montego Bay St.James. For instance, customers who book online can now print their flight ticket. Delete or Cancel . Considering elements such as people, outputs, and easyJet's structure, the company needs to make some alterations in its practices. In effect, it is a continuation of figure (above), but including the whole company. During his time at easyJet, the airline has successfully integrated Air Berlin aircraft into its operation following the acquisition of the airline in December. The company's flat organizational structure has reduced the number of middle level managers. Johan also has reaffirmed the companys commitment to increase the proportion of female pilots with a target of 20% of new entrant pilots by 2020. Extracts from annual reports about risk appetite 4.1 Context for risk appetite statements 4.2 Design and content of risk appetite statements 4.3 Implementation of risk appetite statements 4.4 Monitoring impact of risk appetite statements 4.5 Governance of risk appetite statements 5. Posted by Harry on The case of Google is explored to understand how companies use organizational theories to support employee performance and project management. The employee and work orientation reflects the managements philosophy, prioritization and an overall orientation Below, we'll explore how you can combine those components to form different types of organizational structures. These core values are accountability, diversity, quality, collaboration, passion, integrity and visible aspects of the Easyjet Plcs organizational culture. Organizational hierarchy. His long career in aviation has taken him around the world including Australia and the Middle East. disciplined work culture with vertical hierarchy and tall structure. the multinational organizations like Easyjet Plc to timely respond to the changing customers needs in different Check your email Powerful Essays. This plan means that the management mainly focuses on ensuring that employees comply with the established policies as opposed to influencing them to behave in certain ways. A strategic success is a measure on how the whole company behaves and how people and processes integrate together to bring a competitive product. Currently easyJet operates in 28 countries and has a fleet of over 128 aircrafts flying over 500 different routes. its highly diversified workforce. position on the mean and goal orientation continuum. In doing so, the author also hopes to . At some point, you have likely seen an organizational chart for your company. Materia socio-medica, 28(1), 26. this way, employees are encouraged to only promote the healthy competition. By focusing on the mean orientation, Easyjet Plc ensures that the employees must adopt the ethical and Tabibi, S. J., Nasiripour, A. EasyJet Airline Company Limited, styled as easyJet, is a British low-cost carrier airline headquartered at London Luton Airport. SCOPE OF WORK 1. In this section, three different areas will be analysed and by using proven strategic indicators; they will help to determine the current strategic position of easyJet. (2017). employee could accept and modify the behavior accordingly. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. any organization: Despite these limitations, the cultural model is still applied by the analysts for following reasons: The analysis of the Easyjet Plcs organizational culture shows that the successful business organizations do not This cultural On the other hand, the companies with a strict work discipline tend to have strict hierarchies with high Lanier, C., & Kirchner, M. (2013). Organisational Structure Question 3 3.1 Highlights two advantages and two disadvantages for each of the following types of organizational structures : 3.1.1. plans to help the stakeholders understand its business philosophy and business strategy. diversity and integrate it into their business practices. between the task and employee orientation is attained by: The overall analysis suggests that these individual cultural dimensions also interact with each other. make a gradual shift from the centralized to decentralized organizational structure. dimension. Employees generally remain unaware of these underlying assumptions, yet they play an David was appointed Chief Operating Officer in November 2022, having served as interim COO from July 2022. In 1993, Johan pursued further studies at the Stockholm School of Economics and in 1996 he completed the Programme for Executive Development IMD, in Lausanne, Switzerland. On the other hand, the organizations with closed-system tend to make it difficult for newcomers to adjust and Airlines are seen as a major cause of global warming so it is understandable that the governments worldwide want to be seen to support other methods of transportation such as high speed rail. Sociocultural: EasyJet were the first airline company to start using the internet to advertise the company and allowed customers to purchase tickets online. denotes the extent to which the organization is internally structured, controlled and disciplined. Easyjet Plc has successfully created a strong organizational culture that is deeply embedded and widely accepted by Previous roles in the airline include Head of Change Management and Customer Insight, with a background in customer insight working with a range of brands from Jaguar Land Rover to Mars, Unilever and Vodafone. Rebeccas sharp commercial skills combined with her deep understanding of the airline business give her a unique and powerful perspective. Even if an organization is filled with great people, it can fall apart (or fail to operate efficiently) if the structure of the organization is weak. Economic profit is a key margin for the company but this is hopefully gained after gaining the trust from customers. way, Easyjet Plc has successfully reduced the fear of failure from its employees. Accordingly, we never encourage or endorse its direct submission, empowerment and autonomy is limited due to organizations inclination towards the strict work discipline. The key points of its business model are high aircraft utilization, quick turnaround times, charging for extras (such as priority boarding, hold baggage and food) and keeping operating costs low. Prior to assuming this position Johan was the Managing Director for the Northern Region at TUI Travel PLC from 2007 until 2011. the entities involved on airline operations. Discouraging the employees from making overtime a common norm in the workplace. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. This can only be achieved by effort put in from easyJet staff which means that easyJet must keep its staff updated in how it will go forward as a company. Lime specializes in phone and internet industry. This clearly indicates that no matter what changes occur or what strategy is being used, the company always sees itself with the same outcome. This eliminates the cost of a sales representative selling tickets over the telephone, having to print the tickets and then have them delivered to the customers residence. It is the management philosophy and shares the high relatedness And we can probably guess what it looked . employees ahead of customers and shareholders. Its main airports are Luton, Liverpool, Geneva, and Amsterdam and were operating 72 aircrafts by November 2003 (Easy Jet Airline Company). Ella is a skilled Group HR Director with strong experience in the UK and internationally in lean and digital transformation, large-scale change as well as talent development and reward. Stuart brings with him significant experience and expertise in IT security, cloud-based solutions, big data sets and technology to support business expansion. It may act as a strategic tool for understanding the Easyjet Plcs willingness to change. The organizational culture can also be classified as internally or externally driven. Thank you for your email subscription. In effect, it is a continuation of figure (above), but including the whole company. view of technology-driven change. It operates domestic and international scheduled services on over 1,000 routes in more than 30 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. While concluding this objective, a better understanding of strategy and innovation is achieved due to this evaluation. The s172 statements for easyJet plc and the subsidiaries that meet the relevant criteria are located in the Strategic Report section of each companys Annual Report and Accounts, available below: easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests, Terms of reference for the Finance Committee, Terms of reference for the Remuneration Committee, Terms of reference for the Audit Committee, Terms of reference for the Nominations Committee, Terms of reference for the Safety & Operational Readiness Committee, Terms and conditions of appointment / reappointment of the non-executive directors, Policies on Non Audit Services and the Hiring of Former External Auditor Employees, Division of responsibilities of the Chairman and CEO, s430(2B) Statement - Julie Southern and Andreas Bierwirth. The Easyjet Plcs organizational culture is more internally than externally driven. cultural iceberg. observable by the outside world, however they are hard to interpret. The organizational culture represents the specific pre-defined policies that provide guidance to the employees Hofstede, G., Hofstede, G. J., & Minkov, M. (2005). He's been instrumental in the transformation of Emirates into the global giant it is today. The Easyjet Plcs core values are the shared goals, principles and This article is only an example Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. (e.g. The mission set by easy jet is to provide our customers with safe, good value, point-to-point air services. The organizational culture can also be categorized into local versus the professional work culture. There is an annual general meeting (AGM) held by easyJet to allow for a moment of realisation of what the company has achieved to date and what is the plan for the foreseeable future. Weaker airlines and tour operators are reducing their capacities and these are a boost to easyJet and give them a bargaining position with consumers (easyJet, 2009). EasyJet started out with leasing two aircrafts for its London to Scotland flights. designing exceptional mobile apps for iOS & Android for 45 countries across Europe and beyond (140% year-on-year growth - 2017) managing a team of designers. Most recent surveys suggest that around 76 % students try professional Robert is a highly experienced consumer marketing and general management leader with a track record of driving growth, building brands and leading winning teams across ecommerce, travel, online apparel, wireless and consumer goods for both large companies and start-ups. The chairman of Travel Counsellors, David Speakman states, Check-in is causing delays and airlines should address that. 4. I am an experienced and accountable professional with an international executive leadership background. We do believe in giving our team a human . Our model solutions and expert notes are purely intended for inspiration, The guide includes several organizational structure diagrams (or "org charts"), templates for you . From a passenger point of view, this would eradicate long queues as within this card, it could store the flight ticket whilst at the same time, is officially accepted as identification document, thus replacing passports. Low Fares Made Simple. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. The company would probably have to employee staff to keep track of passengers and to have a back-up team in place, in case the system fails. The company has been a great success story and for the past fifteen years, has been a major competitor in commercial aviation. (Eds.). Coca-Colas The analysis suggests that the successful organizations like Easyjet Plc intend to find the right equilibrium to behave in a particular way. Rebecca was appointed Group General Counsel in January 2023 and has been a member of the easyJet Holidays executive team since its inception in 2019. serious attitude. Page 18 of 50 - About 500 Essays . We employ over 12,000 people and have crew based in the UK, Switzerland, France, Germany, Italy, Spain, Portugal and The . 17-22). The level of competitiveness arises from the differentiation the company has over its competitors whether that be down to staff or the process methods used within the company. guidance, and learning purposes. People in such organizations are generally exclusive and diversity is discouraged as only Stuart joined easyJet in November 2020, having spent five years as Director and Chief Information Officer at Heathrow Airport Ltd. and give a sense of direction. Due to unpredictable conditions such as weather or union strikes (home or abroad) then the company must be able to control its staff and fleet. Hofstede Insights (2019). Easyjet Plc. Prior to this she was a member of the executive management team at Fujitsu. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . The outermost will be The social values of easyJet targets the companys suppliers as it aims to establish lasting relationships and create strong group of staff by pushing them to be the best of their abilities.