Hi, I'm Ana! Sonic hard seltzers comes in a wide variety of flavors! The R&D process at COOP would eventually coalesce as Will & Wiley, a hard seltzer line named for actor Will Rogers and boundary-pushing pilot Wiley Post, two native Oklahomans. By clicking Accept all cookies, you agree to the storing of cookies on your device and to the associated processing of personal data to enhance site navigation, analyse site usage, and assist in our marketing and performance efforts. Visit fal.cn/3jx7J to find your nearest retailer. According to new reports, the hard seltzer market is expected to reach $49.4 billion by 2028[1], showing that the category is still highly in demand with no sign of slowing down. Lemon Berry SONIC Hard Seltzer. Since 2009, COOP has created a core lineup of seven year-round beers, four seasonal beers, and various limited and barrel-aged releases. IRVING, Texas Big 12 Sports Properties, the LEARFIELD team dedicated to the Big 12 Conference as its sponsorship rights holder, announces a multi-year agreement with Oklahoma City-based COOP Beverage Works, makers of SONIC Hard Seltzer. With 100 Calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. The Oscars will air on ABC and can be streamed on ABC.com and the ABC app as well as Hulu + Live TV, YouTube TV, AT&T TV or FuboTV. The water flavor packets are amazing! SONIC is part of the Inspire Brands family. Its hard to win ongoing shelf placement for a non-gimmick brand extension, and to keep selling it after the initial buzz wears off is harder still. It just made sense for us to look at a COOP partnership with a mirroring regional footprint, Sonic chief marketing officer Lori Abou Habib told Forbes in March 2021. Since 2007, Sonic has put its soft drinks program front and center with a profligate mix-and-match menu and daily Happy Hours. That non-alcoholic beverage pedigree has helped power banner billion-dollar revenues for the locally founded chain (which is now owned by Inspired Brands) throughout the pandemic when other quick-serve restaurants were scrambling to deploy QR codes. "The choice toward cans was an easy one as this is the iconic package for the hard seltzer market," Daniel says. I wonder how they measure up to the competition. Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. We had high hopes for the Ocean Water seltzer going into this taste test, but sadly it was one of the least impressive flavors in the lineup. As the past 18 months of alco-llaborations demonstrate, pretty much any brand with a functioning marketing department can develop a crossover alcoholic beverage brand on a lark. "Colder faster, 360-degree branding on the vessel and leading recycling rates and recycled content rates make this the . Its sales velocity in major chain retailers is strong. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. Despite lofty expectations, our taste testers were sorely disappointed by the Ocean Water seltzer flavor from Sonic Hard Seltzers. While Texas boasts nearly 1,000 drive-in locations, there are zero Sonics in Maine and New Hampshire. Required fields are marked *. -. The closest positive comparison we can make to this is the San Pellegrino citrus sodas, but that's honestly a real stretch. The popular Easter snack consists of solid Amid Maryland mayor Patrick Wojahns arrest and subsequent resignation, we take a look at the politicians political party. You can update your preferences by clicking the "Cookie Policy" link at the bottom of any page on our website. Watermelon is definitely hanging out in the background, but it's not dominating your palate as you drink this. Ocean Water is perhaps the most distinctive item on Sonic's massive slush menu. And by God, are those fans thirsty. We enjoy Mango White Claw, so we enjoy this too. They are not amazing I was disappointed because I really wanted to love them. Reviews on Truly Hard Seltzer Bar in Los Angeles, CA - Truly LA, Big Bar, The Edmon, EightyTwo, 90 West Lounge, The Normandie Club, Clifton's Republic, The Brickyard Pub, Southland Beer, EP & LP Limeade excels because it delivers a multifaceted lime experience, offering reasonably convincing facsimiles of the flavors of lime juice and lime zest. 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Whether Sonic hard seltzer can sell well in, say, New England, where the drive-ins brick-and-mortar presence is comparatively sparse, is an open question; Bichsel speculates that the going would get tougher for the licensed FMB further afield of its true-blue footprint. No cherry taste to the cherry limeade, so disappointing. Sonic has taken a bold leap into the melon-flavored hard seltzer market, offering a refreshing take on the genre. By using this site, you are agreeing to the site's terms of use. Strain the drink into a glass over pebble ice, and add Lemon Berry SONIC Hard Seltzer. All these flavors come in at only 100 calories each while containing no added sugar or gluten, making them healthier alternatives than many other items on Sonics restaurant drink menu (excluding alcohol). Save your money, these are not tasty, they are very artificial tasting. Americas Powered by WordPress VIP. Its been insane.. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. Dont love them unfortunately, here in TN. 21 New States Welcome SONIC Hard Seltzer. In this video I try the Sonic hard seltzer! This post is an update of: Truly Hard Seltzer Opening New Downtown Los Angeles Taproom in Early 2022. Continue reading to learn the number of Sonic Drive-In locations in your state. The original, nonalcoholic version from the drive-in is almost painfully sweet and instantly gives you a brain freeze because of Sonic's magical pellet ice. Updated: 10:54 AM CDT November 4, 2021. Hip2Save is a registered trademark of Hip Happenings, LLC. SONIC Hard Seltzer is only available at select retailers, so you will not find it on the menu at SONIC Drive-In locations. . Unlike the classic soft drinks from drive-ins which contain added sugars and artificial sweeteners, these hard seltzers have minimal sugar content. Now, on Christmas Eve 2020, it was coming to fruition. True Sonic fans know that the chain's drink menu is at least as important as the food. And the firms longstanding popularity in the Midwest and Great Plains states suggests that theres room to grow, even absent further geographical expansion. While some of the calories in SONIC Hard Seltzer do come from those sugars and other carbohydrates, most of them come from the alcohol content itself. Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. They kinda taste like playdoh. Required fields are marked *. This story is a part of VP Pro, our free content platform and newsletter for the drinks industry, covering wine, beer, and liquor and beyond. Sonic Hard Seltzers are an exemplary contender in the crowded hard seltzer market, boasting a classic beverage profile and unique flavor options. It's the closest most of us will ever get to an old-timey soda fountain. Not going to be my go-to, but they are worth a try IMHO. Home So along with COOPs general counsel, he hit the road. On the front end of that seltzer craze, we decided that we would get into seltzer but with a very local-centric seltzer in Oklahoma, to stay focused on our home market, he recalls, crediting Spiked Snowmelt, a hard seltzer that Colorados Upslope Brewing Company introduced in May 2019, as a bellwether for the OKC brewerys own foray into FMBs. I like sweet and he doesnt. Additionally, Missouri residents are now able to get their hands on SONIC Hard Seltzer in St. Louis. Cherry Limeade Sonic Seltzer is a genuinely bold soda experience! Were thrilled to partner with the Big 12 Conference, said COOP Beverage Works President Sean Mossman. We like the blue one (maybe its ocean) the best (?). But those are stunts. (The firm is not involved in COOPs sales, marketing, or external partnerships, including the one with Sonic.) Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, https://www.prnewswire.com/news-releases/hard-seltzer-market-size-worth-49-4-billion-by-2028-grand-view-research-inc-301438691.html. Cant wait to try this!! This unique flavor, which combines blue coconut syrup and Sprite to create a taste reminiscent of sunscreen, has become so popular that the company even copyrighted its name! Whether the money printer will go brrrr for Sonic hard seltzer longterm remains to be seen. Sonic seltzer contains no gluten or distilled spirits. It definitely gives a lack of longevity to whatever youre trying to extend with that branding. He thinks that Sonic hard seltzer has found success in part because of the aesthetic continuity from restaurant to package, and in part because Sonic has spent so much time and effort building its QSR business as a beverage-centric destination. Sonic Hard Beverages - All your favorite SONIC flavors are now available as hard seltzer! Treat your taste buds to a unique blend of Japanese melon Ramune soda and Pepino Limon Gatorade with a hint of sweetness, culminating in an acidic cucumbery aftertaste like nothing youve ever experienced before. 2023 LEARFIELD. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 2011 - 2023 All rights reserved. A Sooner State fast-food staple for nearly eight decades, Sonic has national name recognition and legions of fans. OKLAHOMA CITY, Nov. 3, 2021 /PRNewswire/ -- SONIC Hard Seltzer today announced the expansion of its hard seltzer into six new markets: Texas, Kansas, Arkansas, Nebraska . Sorry to hear you didnt care for them. If a bottle of Orangina lived a hard life that drained it of all sweetness and light, leaving only sourness and disappointment, this is what you'd get. | 2400 Dallas Parkway, Suite 500 Plano, TX 75093 | Phone: College Football Season Ticket Pricing Analysis, Athletics, LEARFIELD Ink Multi-Year Contract Extension with iHeartMedia Minneapolis, Jacksons Expands Official Trading Card Promotion with Boise State Athletics, Harris Teeter and LEARFIELD to Assist in Fighting Hunger at the Feb. 25 Mens Basketball Game, LEARFIELD and SIDEARM Sports Executive Jeff Rubin to receive Keith Jackson Eternal Flame Award; Basketball analyst Debbie Antonelli selected Jake Wade Award winner. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ -- SONIC Hard . All Rights Reserved. In its first three months in-market, SONIC Hard Seltzer became one of the top 10 fastest selling seltzer brands nationally. Rather, it tastes like a watered-down version of cheap pink lemonade, which is not a bad thing at all. Guava is often a mysterious flavor in many products, but its distinct and unique taste can be hard to define. With this drink on your side, youll never have to worry about running short of sweet refreshments! With craft beer growth slowly rebounding from the pandemic, heavy crowding in off-premise chain retail, and category lines blurred nearly beyond recognition thanks to malt- and spirits-based momentum with American drinkers, staking out a stable place in the market is no mean feat. ARKANSAS, USA SONIC Drive-in is jumping on the hard seltzer craze and you can now enjoy the restaurant's famous flavored drinks in alcohol form . The ratio between sweetness and acidity is properly calibrated, but there's no depth to keep your palate engaged. But in the 11 months since launching the brand, COOP has expanded its footprint twice: first to an additional six Midwestern states in October, and then to 24 more in March 2022. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on H2S Email (Opens in new window), Click to share on SMS (Opens in new window). | VinePair, https://vinepair.com/articles/ask-bartender-secret-to-margarita/, wbs_cat Spirit, wbs_type Tequila, agave, blanco, lime, margarita, tequila. I'm a food photographer and recipe developer with a passion for creating healthier alternatives to all time favorite recipes. According to Daniel Mercer, CEO, COOP Ale Works, its no secret why SONIC Hard Seltzer has carved out its own niche in the crowded hard seltzer category. Is there a more distinctly American institution than the Sonic Drive-In? SONIC is part of the Inspire Brands family. The SONIC Hard Southern Sweet Tea is offered in one original flavor, while the SONIC Hard Slush is being offered in three flavor offerings for fans to enjoy. While the accompanying illustration implies raspberry flavor, it tastes more akin to pink lemonade. Ill second and third and fourth this comment section. If you're a fan of Crystal Light, Mio, or similar flavored water products, you'll probably enjoy this, as it's a dead ringer for Crystal Light Raspberry Lemonade. Since Sonic Hard Seltzers have very little added sugar and no artificial sweeteners, they're all much less sweet than their soft drink equivalents. Thanks for the honest feedback. The aftertaste of this one has a distinctive SweeTARTS edge to it that's not unpleasant. Heres How Americas Drive-In Brewed a Hit | VinePair, https://vinepair.com/articles/sonics-hard-seltzer-is-a-hit/, wbs_cat Beer, wbs_type Hard Seltzer, wbs_brand sonic, business, hard seltzer, sonic, trends, Ask a Bartender: Whats the Secret to a Really Good Margarita? All your favorite SONIC flavors are now available as hard beverage! Combine all ingredients, except for the Lemon Berry SONIC Hard Seltzer, into a cocktail shaker and muddle the berries. In here youll also find all the cooking tips and tricks + information and basics for special diets like gluten free, vegan and keto. We interviewed our tech expert, Jaime Vazquez, to learn more about accessible smart home devices. Lemon Berry's fatal flaw is that it's just, well, boring. We Tried Every Sonic Hard Seltzer So You Don't Have To. SONIC Hard Beverages products are not available for purchase at SONIC Drive-In locations. Expanding into more markets is a natural extension for us as we continue to grow the brand.. The thought occurred to him on a socially distanced jog a few months prior. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. Slinging hard seltzer through Americas variously applied, post-Prohibition three-tier system of alcohol commerce is a different challenge entirely from selling fast food and fountain drinks to sweaty motorists on the quick. SONIC Hard Seltzer products are packaged in Ardagh Metal Packaging (AMP) North America 12 oz. Cookie Policy | Privacy Statement | Terms&Conditions. When you put those three pieces in place, it does make these rocket launches easier to withstand, says COOPs president, referring to rolling out high-profile licensed beverages. Sonic hard seltzer is another opportunity for us to reach our Sonic fans outside of the drive-in, explains the firms director of brand marketing and activation, Grant Springer, in response to emailed questions from VinePair. Sonic Hard Seltzer has crafted a unique beverage experience with its two themed 12-packs: Citrus and Tropical. Sonics lineup consists of eight flavors and is currently available across seven states throughout America! Born from the collaboration between SONIC Drive-in, a 68-year-old brand powerhouse, and COOP Ale Works, a 12-year-old quality craft brewery, SONIC Hard Seltzer continues to gain a devoted customer following. COOP brews Sonic hard seltzers which now number eight flavors total in its home region, and contract-brews a third-party co-packer for the volume it needs across the rest of its footprint. When you come in with a name that is known nationally, or at least very strong regionally, obviously that is going to be a stronger buying opportunity for high-volume stockists, he says. Join our large community of insiders - it's totally free! Nestled in the vibrant Downtown LA Arts District, Truly LA contains everything from our small-batch flavor innovation lab to a concert venue where we host a myriad of events ranging from weekend artist markets to live music collaborations with our friends at Live Nation. SONIC Hard Seltzer can be enjoyed on its own or as a core ingredient in a delicious cocktail for added effervescent flavor and fun. All your favorite SONIC flavors are now available as hard seltzer! Pick up a pack and host your own happy hour any time you want! They come in two variety packs, Tropical and Citrus. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. . It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other markets, including Missouri, Illinois, Alabama, Colorado, Connecticut,Georgia,Iowa,Idaho, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. This seltzer might also please fans of black cherry soda. SONIC Hard Seltzer is sold in two variety packs inspired by the fruity flavors of SONIC's iconic frozen slushes - Tropical (with Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple) and Citrus (with Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry).